Technohumanism: technology, education, and human value
When technology doesn’t replace people, but empowers them.
In a world shaped by artificial intelligence, automation, and constant digitalization, the question is no longer whether technology will transform education, but how it will do so—and from which values.
At Bitlogic, this reflection is neither theoretical nor new. It’s part of our identity. For us, Technohumanism is a way of thinking about and building technology by placing the human at the center, ensuring that technology doesn’t displace people, but enhances them.
Alfredo Edye, founder and CEO of Bitlogic, explains how technohumanism runs through the company’s culture, its products, and its vision for the future of learning.
Transforming is not just about adding technology
“We are a software company, but we are much more focused on transforming culture and processes. Technology comes afterward.”
This order is key. Without a deep understanding of people (students, educators, teams, and leaders), technology merely digitizes existing problems.
Technohumanism as a principle
At Bitlogic, technohumanism works as a transversal axis. It’s not an isolated concept or a slogan, but a way of making decisions.
It is sustained by three interrelated dimensions:
- Education
- Technology
- Human
This balance is reflected both in the products we develop and in how we work internally.
“We place great value on the human aspect, both internally and in our relationships with institutions.”
Personalization vs. Individualization
One of the biggest challenges in education today is personalization. How can meaningful experiences be achieved in large-scale contexts like universities?
For us, artificial intelligence opens an unprecedented opportunity:
“Today, every student can have truly personalized learning that follows their trajectory each time they connect to an educational system.”
However, a key warning emerges: personalization should not be confused with individualization.
The technohumanist approach uses technology to support learning paths and respect individual rhythms, while still strengthening essential values such as:
- Teamwork
- Critical thinking
- Empathy
- Collective knowledge building
Skills that become even more relevant—and more challenging—in digital environments.
Innovating is not about adding technology
At Bitlogic, innovation is not about imposing an idea, but about building it and amplifying it collectively.
Alfredo shares a concrete example: a product initially conceived as a virtual assistant for students. Through usage and data, the team discovered something unexpected.
“The real value wasn’t only for the student, but in the information teachers could receive about the progress of the course.”
That shift in focus made it possible to:
- Improve pedagogical decision-making
- Accelerate learning
- Generate greater institutional impact
Innovation emerged by listening to the people who were using the product.
Leadership and the skills that matter
Technohumanism is also reflected in how Bitlogic understands leadership.
The company works with an internal framework of 151 competencies, where each person evaluates and develops their level.
Only one is directly related to programming.
Most are linked to skills such as communication, leadership, problem-solving, systems thinking, solution design, and collaborative work.
“These are the competencies that make us human and allow us to deliver real value.”
In a context where AI automates repetitive tasks, these capabilities become true differentiators.
AI: yes or no?
Far from an apocalyptic view, technohumanism sees AI as an ally.
“We use AI to develop code, generate proposals, create content, and present ideas. The value isn’t in using it, but in knowing how to direct it.”
Directing AI requires clarity, judgment, and vision. It means knowing which problem to solve and how to solve it.
One of the main risks Alfredo sees in organizations is using AI only to optimize existing processes. The real leap happens when those processes are rethought from scratch.
Building technology with purpose
Technohumanism does not oppose technology and people. It proposes something more demanding: designing technology with a human-centered perspective.
In education, in organizations, and in the future we are building. Because technology only truly transforms when it puts humans back at the center.
We are designing the education of the future. Let’s talk.
